{"id":1821,"date":"2026-09-30T16:08:49","date_gmt":"2026-09-30T20:08:49","guid":{"rendered":"https:\/\/wevrr.io\/?page_id=1821"},"modified":"2026-10-06T15:28:29","modified_gmt":"2026-10-06T19:28:29","slug":"work","status":"publish","type":"page","link":"https:\/\/wevrr.io\/fr\/work\/","title":{"rendered":"Travaux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1821\" class=\"elementor elementor-1821\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96280c3 e-flex e-con-boxed e-con e-parent\" data-id=\"96280c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-85ddf78 e-con-full e-flex e-con e-child\" data-id=\"85ddf78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c84ef7a elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"c84ef7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-004ecaf elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit de_scroll_animation_no elementor-widget elementor-widget-elementskit-heading\" data-id=\"004ecaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">INstalled Marketing\u2122<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663f01e elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"663f01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Gap. The Map. The Guardrail.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6c2997 elementor-align-left elementor-tablet-align-left elementor-mobile-align-justify elementor-widget-mobile__width-inherit de_scroll_animation_no elementor-widget elementor-widget-button\" data-id=\"e6c2997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wevrr.io\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book your diagnostic<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1390b8 de_scroll_animation_no elementor-widget elementor-widget-html\" data-id=\"b1390b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@400;600&display=swap\">\r\n<style>\r\n  .wv-gap{\r\n    \/* Edit these to move the markers (percent of full bar) *\/\r\n    --wv-now:55%;      \/* where \"Where you are\" ends *\/\r\n    --wv-should:68%;   \/* where \"Where you should be\" sits *\/\r\n    --wv-blue:#017EA6;\r\n    --wv-rust:#a64e33;\r\n    --wv-ink:#fff;\r\n    --wv-track:#E3E3E4;\r\n    font-family:'Archivo','Helvetica Neue',Helvetica,sans-serif;\r\n    color:var(--wv-ink);\r\n    font-size:15px;font-weight:600;line-height:1.2;\r\n    max-width:1200px;margin:0 auto;padding:24px 0;\r\n  }\r\n  .wv-gap *{box-sizing:border-box;}\r\n  .wv-gap__top{position:relative;height:48px;}\r\n  .wv-gap__should{position:absolute;left:var(--wv-should);bottom:0;height:48px;border-left:2px solid var(--wv-rust);padding-left:10px;color:var(--wv-rust);white-space:nowrap;}\r\n  .wv-gap__goal{position:absolute;right:0;bottom:0;height:48px;border-right:2px solid var(--wv-ink);padding-right:10px;white-space:nowrap;text-align:right;}\r\n  .wv-gap__bar{display:flex;height:44px;}\r\n  .wv-gap__now{width:var(--wv-now);background:var(--wv-blue);color:#fff;display:flex;align-items:center;justify-content:flex-end;padding-right:16px;white-space:nowrap;}\r\n  .wv-gap__gap{width:calc(var(--wv-should) - var(--wv-now));background:var(--wv-rust);color:#fff;display:flex;align-items:center;justify-content:center;white-space:nowrap;}\r\n  .wv-gap__rest{flex:1;background:var(--wv-track);}\r\n  .wv-gap__ruler{position:relative;height:28px;border-right:2px solid var(--wv-ink);}\r\n  .wv-gap__ruler::before,.wv-gap__ruler::after{content:\"\";position:absolute;left:0;right:0;top:0;}\r\n  .wv-gap__ruler::before{height:12px;background-image:repeating-linear-gradient(90deg,var(--wv-ink) 0,var(--wv-ink) 1px,transparent 1px,transparent 2%);}\r\n  .wv-gap__ruler::after{height:28px;background-image:repeating-linear-gradient(90deg,var(--wv-ink) 0,var(--wv-ink) 2px,transparent 2px,transparent 10%);}\r\n  .wv-gap__left{position:relative;height:56px;margin-top:14px;}\r\n  .wv-gap__bracket{position:absolute;left:var(--wv-now);right:0;top:0;height:14px;border:2px solid var(--wv-ink);border-top:none;}\r\n  .wv-gap__leftlabel{position:absolute;left:var(--wv-now);right:0;top:26px;text-align:center;}\r\n\r\n  \/* Phones: rearrange labels so nothing collides *\/\r\n  @media (max-width:640px){\r\n    .wv-gap{font-size:12px;}\r\n    \/* \"Where you should be\" flips to the LEFT of its line, away from \"Your goal\" *\/\r\n    .wv-gap__should{\r\n      left:auto;\r\n      right:calc(100% - var(--wv-should));\r\n      border-left:none;\r\n      border-right:2px solid var(--wv-rust);\r\n      padding-left:0;padding-right:8px;\r\n      text-align:right;\r\n    }\r\n    .wv-gap__goal{padding-right:6px;}\r\n    \/* Bar labels may wrap onto two lines inside their segments *\/\r\n    .wv-gap__bar{height:48px;}\r\n    .wv-gap__now,.wv-gap__gap{white-space:normal;text-align:center;line-height:1.1;padding:0 4px;}\r\n    .wv-gap__now{justify-content:flex-end;text-align:right;padding-right:8px;}\r\n    \/* Fewer, lighter minor ticks at small sizes *\/\r\n    .wv-gap__ruler::before{background-image:repeating-linear-gradient(90deg,var(--wv-ink) 0,var(--wv-ink) 1px,transparent 1px,transparent 5%);}\r\n  }\r\n<\/style>\r\n\r\n<figure class=\"wv-gap\" role=\"img\" aria-label=\"Progress bar: where you are sits at 55% of your goal, where you should be is at 68%. The difference is the gap, and the distance from where you are to your goal is how far is left.\">\r\n  <div class=\"wv-gap__top\" aria-hidden=\"true\">\r\n    <div class=\"wv-gap__should\">Where you should be<\/div>\r\n    <div class=\"wv-gap__goal\">Your goal<\/div>\r\n  <\/div>\r\n  <div class=\"wv-gap__bar\" aria-hidden=\"true\">\r\n    <div class=\"wv-gap__now\">Where you are<\/div>\r\n    <div class=\"wv-gap__gap\">The Gap<\/div>\r\n    <div class=\"wv-gap__rest\"><\/div>\r\n  <\/div>\r\n  <div class=\"wv-gap__ruler\" aria-hidden=\"true\"><\/div>\r\n  <div class=\"wv-gap__left\" aria-hidden=\"true\">\r\n    <div class=\"wv-gap__bracket\"><\/div>\r\n    <div class=\"wv-gap__leftlabel\">How far is left<\/div>\r\n  <\/div>\r\n<\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1b6e3f e-flex e-con-boxed e-con e-parent\" data-id=\"f1b6e3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5db84 elementor-widget__width-initial elementor-absolute e-transform elementor-hidden-tablet elementor-hidden-mobile de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"5b5db84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"826\" src=\"https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/swirl_yellow-a.png\" class=\"attachment-full size-full wp-image-1427\" alt=\"\" srcset=\"https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/swirl_yellow-a.png 600w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/swirl_yellow-a-218x300.png 218w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/swirl_yellow-a-9x12.png 9w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522f4bd elementor-widget__width-initial elementor-absolute elementor-hidden-tablet elementor-hidden-mobile de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"522f4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.3,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"828\" height=\"828\" src=\"https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_blue.png\" class=\"attachment-full size-full wp-image-1432\" alt=\"\" srcset=\"https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_blue.png 828w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_blue-300x300.png 300w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_blue-150x150.png 150w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_blue-768x768.png 768w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_blue-12x12.png 12w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d953b2 e-con-full e-flex e-con e-child\" data-id=\"8d953b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40976ab elementor-widget__width-inherit de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"40976ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your marketing reports count.<br>\n<strong>We measure.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ddbba elementor-widget__width-inherit de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"12ddbba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every tactic against its target. Every target against your goal.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51b24d0 e-con-full e-flex e-con e-child\" data-id=\"51b24d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7b7fa de_scroll_animation_no elementor-widget elementor-widget-html\" data-id=\"0d7b7fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@300;400;600;800&display=swap\">\r\n<style>\r\n  .wv-cm{\r\n    --wv-blue:#017EA6;\r\n    --wv-rust:#BE4D2F;\r\n    --wv-ink:#4D4D4F;\r\n    --wv-muted:#6B6B6E;\r\n    --wv-soft:#8A8A8D;\r\n    --wv-line:#DCDCDD;\r\n    --wv-track:#E8E8E9;\r\n    font-family:'Archivo','Helvetica Neue',Helvetica,sans-serif;\r\n    color:var(--wv-ink);\r\n    max-width:760px;\r\n  }\r\n  .wv-cm *{box-sizing:border-box;}\r\n  .wv-cm__row{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:48px;padding:24px 0;border-bottom:1px solid var(--wv-line);align-items:start;}\r\n  .wv-cm__row--head{padding:0 0 14px;border-bottom:2px solid var(--wv-ink);align-items:center;}\r\n  .wv-cm__col{display:flex;flex-direction:column;gap:8px;min-width:0;}\r\n  .wv-cm__headlabel{font-size:15px;font-weight:600;color:var(--wv-muted);}\r\n  .wv-cm__headlabel--dark{color:var(--wv-ink);}\r\n  .wv-cm__headright{display:flex;align-items:center;justify-content:space-between;gap:12px;}\r\n  .wv-cm__pill{font-size:12px;font-weight:600;color:var(--wv-muted);padding:3px 10px;border:1px solid #CFCFD1;border-radius:999px;white-space:nowrap;}\r\n  .wv-cm__name{font-size:15px;color:var(--wv-muted);}\r\n  .wv-cm__count{font-size:36px;line-height:1.1;font-weight:300;color:var(--wv-soft);font-variant-numeric:tabular-nums;}\r\n  .wv-cm__top{display:flex;align-items:baseline;justify-content:space-between;gap:4px 12px;flex-wrap:wrap;}\r\n  .wv-cm__metric{font-size:15px;font-weight:600;}\r\n  .wv-cm__obj{font-size:13px;font-weight:600;color:var(--wv-muted);white-space:nowrap;}\r\n  .wv-cm__value{display:flex;align-items:baseline;gap:8px;font-variant-numeric:tabular-nums;}\r\n  .wv-cm__big{font-size:36px;line-height:1.1;font-weight:800;}\r\n  .wv-cm__of{font-size:18px;color:var(--wv-muted);}\r\n  \/* Bar: set --fill (actual) and --target (where you should be) per row *\/\r\n  .wv-cm__bar{position:relative;height:6px;margin-top:6px;background:var(--wv-track);}\r\n  .wv-cm__bar::before{content:\"\";position:absolute;left:0;top:0;bottom:0;width:var(--fill);background:var(--wv-blue);}\r\n  .wv-cm__bar::after{content:\"\";position:absolute;left:var(--target);top:-5px;width:2px;height:16px;background:var(--wv-rust);}\r\n\r\n  \/* Phones: tighter columns, smaller numbers, objective drops under the metric name *\/\r\n  @media (max-width:640px){\r\n    .wv-cm__row{column-gap:20px;padding:18px 0;}\r\n    .wv-cm__row--head{padding:0 0 12px;}\r\n    .wv-cm__count,.wv-cm__big{font-size:26px;}\r\n    .wv-cm__of{font-size:14px;}\r\n    .wv-cm__name,.wv-cm__metric,.wv-cm__headlabel{font-size:13px;}\r\n    .wv-cm__obj{font-size:11px;}\r\n    .wv-cm__pill{font-size:10px;padding:2px 7px;}\r\n    .wv-cm__top{flex-direction:column;align-items:flex-start;}\r\n  }\r\n<\/style>\r\n\r\n<div class=\"wv-cm\">\r\n  <div class=\"wv-cm__row wv-cm__row--head\">\r\n    <div class=\"wv-cm__headlabel\">Counted<\/div>\r\n    <div class=\"wv-cm__headright\">\r\n      <span class=\"wv-cm__headlabel wv-cm__headlabel--dark\">Measured<\/span>\r\n      <span class=\"wv-cm__pill\">Example<\/span>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"wv-cm__row\">\r\n    <div class=\"wv-cm__col\">\r\n      <span class=\"wv-cm__name\">Impressions<\/span>\r\n      <span class=\"wv-cm__count\">48,200<\/span>\r\n    <\/div>\r\n    <div class=\"wv-cm__col\">\r\n      <div class=\"wv-cm__top\"><span class=\"wv-cm__metric\">Referrals<\/span><span class=\"wv-cm__obj\">Objective 1<\/span><\/div>\r\n      <div class=\"wv-cm__value\"><span class=\"wv-cm__big\">14<\/span><span class=\"wv-cm__of\">of 30<\/span><\/div>\r\n      <div class=\"wv-cm__bar\" style=\"--fill:46.7%;--target:60%\" aria-hidden=\"true\"><\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"wv-cm__row\">\r\n    <div class=\"wv-cm__col\">\r\n      <span class=\"wv-cm__name\">Clicks<\/span>\r\n      <span class=\"wv-cm__count\">2,140<\/span>\r\n    <\/div>\r\n    <div class=\"wv-cm__col\">\r\n      <div class=\"wv-cm__top\"><span class=\"wv-cm__metric\">Qualified meetings<\/span><span class=\"wv-cm__obj\">Objective 1<\/span><\/div>\r\n      <div class=\"wv-cm__value\"><span class=\"wv-cm__big\">9<\/span><span class=\"wv-cm__of\">of 20<\/span><\/div>\r\n      <div class=\"wv-cm__bar\" style=\"--fill:45%;--target:50%\" aria-hidden=\"true\"><\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"wv-cm__row\">\r\n    <div class=\"wv-cm__col\">\r\n      <span class=\"wv-cm__name\">Leads<\/span>\r\n      <span class=\"wv-cm__count\">86<\/span>\r\n    <\/div>\r\n    <div class=\"wv-cm__col\">\r\n      <div class=\"wv-cm__top\"><span class=\"wv-cm__metric\">Loyalty members<\/span><span class=\"wv-cm__obj\">Objective 2<\/span><\/div>\r\n      <div class=\"wv-cm__value\"><span class=\"wv-cm__big\">120<\/span><span class=\"wv-cm__of\">of 200<\/span><\/div>\r\n      <div class=\"wv-cm__bar\" style=\"--fill:60%;--target:65%\" aria-hidden=\"true\"><\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"wv-cm__row\">\r\n    <div class=\"wv-cm__col\">\r\n      <span class=\"wv-cm__name\">Followers<\/span>\r\n      <span class=\"wv-cm__count\">+312<\/span>\r\n    <\/div>\r\n    <div class=\"wv-cm__col\">\r\n      <div class=\"wv-cm__top\"><span class=\"wv-cm__metric\">Client check-ins<\/span><span class=\"wv-cm__obj\">Objective 2<\/span><\/div>\r\n      <div class=\"wv-cm__value\"><span class=\"wv-cm__big\">64<\/span><span class=\"wv-cm__of\">of 80<\/span><\/div>\r\n      <div class=\"wv-cm__bar\" style=\"--fill:80%;--target:75%\" aria-hidden=\"true\"><\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29a0418 e-flex e-con-boxed e-con e-parent\" data-id=\"29a0418\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78b7919 e-con-full e-flex e-con e-child\" data-id=\"78b7919\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac3ae9 elementor-widget__width-auto de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"7ac3ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>It starts with one number.<\/strong><br>And one date.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e8b76b e-con-full e-flex e-con e-child\" data-id=\"0e8b76b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8f25c6a e-con-full e-flex e-con e-child\" data-id=\"8f25c6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-119f08c de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"119f08c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Your goal<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94cb30e de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"94cb30e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Example<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7cb704 e-con-full e-flex e-con e-child\" data-id=\"f7cb704\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3ca26 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"fc3ca26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$2.0M in sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a180fbb de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"a180fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">by December 31<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00ff198 e-flex e-con-boxed e-con e-parent\" data-id=\"00ff198\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f919d3b elementor-widget__width-initial elementor-absolute elementor-hidden-tablet elementor-hidden-mobile de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"f919d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.6,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"828\" height=\"828\" src=\"https:\/\/wevrr.io\/wp-content\/uploads\/2026\/09\/circles_red-1.png\" class=\"attachment-full size-full wp-image-1880\" alt=\"\" srcset=\"https:\/\/wevrr.io\/wp-content\/uploads\/2026\/09\/circles_red-1.png 828w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/09\/circles_red-1-300x300.png 300w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/09\/circles_red-1-150x150.png 150w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/09\/circles_red-1-768x768.png 768w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/09\/circles_red-1-12x12.png 12w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b227b44 e-con-full e-flex e-con e-child\" data-id=\"b227b44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5702e11 elementor-widget__width-inherit de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"5702e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>The Gap<\/strong><br>\nOne goal. Two objectives. Every tactic measured.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac3ee1 elementor-widget__width-inherit de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"aac3ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every month: where each tactic is, where it should be, how far is left.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5db61e2 e-con-full e-flex e-con e-child\" data-id=\"5db61e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-128b9af de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"128b9af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Monthly<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922b6ef de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"922b6ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Every tactic<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc137d3 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"bc137d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">One page<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e09a953 e-con-full e-flex e-con e-child\" data-id=\"e09a953\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0e454 de_scroll_animation_no elementor-widget elementor-widget-html\" data-id=\"2a0e454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@400;600;700&display=swap\">\r\n<style>\r\n  .wv-rep{\r\n    --wv-blue:#2E6693;\r\n    --wv-rust:#A64E33;\r\n    --wv-green:#4E8B59;\r\n    --wv-ink:#4D4D4F;\r\n    --wv-muted:#6B6B6E;\r\n    --wv-branch:#B3B3B6;\r\n    --wv-track:#E8E8E9;\r\n    font-family:'Archivo','Helvetica Neue',Helvetica,sans-serif;\r\n    color:var(--wv-ink);\r\n    background:#fff;\r\n    border:1px solid #DCDCDD;border-radius:6px;\r\n    padding:28px 32px;\r\n    display:flex;flex-direction:column;gap:24px;\r\n    max-width:820px;\r\n  }\r\n  .wv-rep *{box-sizing:border-box;}\r\n  .wv-rep__head{display:flex;align-items:flex-start;justify-content:space-between;gap:16px;}\r\n  .wv-rep__titles{display:flex;flex-direction:column;gap:4px;}\r\n  .wv-rep__kicker{font-size:13px;font-weight:600;color:var(--wv-muted);}\r\n  .wv-rep__goal{font-size:18px;font-weight:700;margin:0;line-height:1.3;}\r\n  .wv-rep__pill{flex-shrink:0;font-size:12px;font-weight:600;color:var(--wv-muted);padding:3px 10px;border:1px solid #CFCFD1;border-radius:999px;}\r\n\r\n  \/* Tree *\/\r\n  .wv-rep__tree{display:flex;flex-direction:column;gap:22px;margin-left:6px;border-left:2px solid var(--wv-ink);padding:4px 0;}\r\n  .wv-rep__obj{display:flex;flex-direction:column;gap:14px;}\r\n  .wv-rep__objhead{display:flex;align-items:center;flex-wrap:wrap;gap:4px 12px;font-size:16px;}\r\n  .wv-rep__objhead::before{content:\"\";width:18px;height:2px;background:var(--wv-ink);}\r\n  .wv-rep__objname{font-weight:700;}\r\n  .wv-rep__objdesc{color:var(--wv-muted);}\r\n  .wv-rep__items{margin-left:30px;border-left:1px solid var(--wv-branch);display:flex;flex-direction:column;gap:16px;padding:2px 0;}\r\n\r\n  \/* One tactic row *\/\r\n  .wv-rep__item{\r\n    display:grid;\r\n    grid-template-columns:14px 156px minmax(60px,1fr) 136px 72px;\r\n    grid-template-areas:\"tick name bar count status\";\r\n    column-gap:12px;align-items:center;font-size:14px;\r\n  }\r\n  .wv-rep__item::before{content:\"\";grid-area:tick;height:1px;background:var(--wv-branch);}\r\n  .wv-rep__name{grid-area:name;font-weight:600;}\r\n  .wv-rep__count{grid-area:count;color:var(--wv-muted);font-variant-numeric:tabular-nums;white-space:nowrap;}\r\n  .wv-rep__status{grid-area:status;font-weight:700;white-space:nowrap;display:flex;align-items:center;justify-content:flex-end;gap:6px;}\r\n  .wv-rep__status--behind{color:var(--wv-rust);}\r\n  .wv-rep__status svg{flex-shrink:0;}\r\n\r\n  \/* Bar: set --fill (where it is) and --should (where it should be) per row *\/\r\n  .wv-rep__bar{grid-area:bar;position:relative;height:10px;background:var(--wv-track);}\r\n  .wv-rep__bar::before{content:\"\";position:absolute;left:0;top:0;bottom:0;width:var(--fill);background:var(--wv-blue);}\r\n  .wv-rep__bar::after{content:\"\";position:absolute;left:var(--should);top:-5px;width:2px;height:20px;background:var(--wv-rust);}\r\n  .wv-rep__target{position:absolute;right:0;top:-5px;width:2px;height:20px;background:var(--wv-ink);}\r\n\r\n  \/* Legend *\/\r\n  .wv-rep__legend{display:flex;flex-wrap:wrap;gap:10px 24px;padding-top:16px;border-top:1px solid var(--wv-track);font-size:13px;color:var(--wv-muted);}\r\n  .wv-rep__legend span{display:flex;align-items:center;gap:8px;}\r\n  .wv-rep__key{display:inline-block;}\r\n  .wv-rep__key--is{width:18px;height:8px;background:var(--wv-blue);}\r\n  .wv-rep__key--should{width:2px;height:14px;background:var(--wv-rust);}\r\n  .wv-rep__key--target{width:2px;height:14px;background:var(--wv-ink);}\r\n\r\n  \/* Tablets & phones: each tactic becomes a small stacked block *\/\r\n  @media (max-width:720px){\r\n    .wv-rep{padding:22px 18px;gap:20px;}\r\n    .wv-rep__items{margin-left:20px;}\r\n    .wv-rep__item{\r\n      grid-template-columns:12px minmax(0,1fr) auto;\r\n      grid-template-areas:\r\n        \"tick name status\"\r\n        \".    bar  bar\"\r\n        \".    count count\";\r\n      column-gap:10px;row-gap:8px;\r\n    }\r\n    .wv-rep__bar{margin-top:4px;}\r\n    .wv-rep__count{font-size:13px;}\r\n  }\r\n<\/style>\r\n\r\n<section class=\"wv-rep\" aria-label=\"Example September report\">\r\n  <div class=\"wv-rep__head\">\r\n    <div class=\"wv-rep__titles\">\r\n      <span class=\"wv-rep__kicker\">September report<\/span>\r\n      <h3 class=\"wv-rep__goal\">Goal: $2.0M in sales by December 31<\/h3>\r\n    <\/div>\r\n    <span class=\"wv-rep__pill\">Example<\/span>\r\n  <\/div>\r\n\r\n  <div class=\"wv-rep__tree\">\r\n    <div class=\"wv-rep__obj\">\r\n      <div class=\"wv-rep__objhead\"><span class=\"wv-rep__objname\">Objective 1<\/span><span class=\"wv-rep__objdesc\">40 new premium clients<\/span><\/div>\r\n      <div class=\"wv-rep__items\">\r\n        <div class=\"wv-rep__item\">\r\n          <span class=\"wv-rep__name\">Referral program<\/span>\r\n          <div class=\"wv-rep__bar\" style=\"--fill:46.7%;--should:60%\" aria-hidden=\"true\"><span class=\"wv-rep__target\"><\/span><\/div>\r\n          <span class=\"wv-rep__count\">14 of 30 referrals<\/span>\r\n          <span class=\"wv-rep__status wv-rep__status--behind\">4 behind<\/span>\r\n        <\/div>\r\n        <div class=\"wv-rep__item\">\r\n          <span class=\"wv-rep__name\">New market campaign<\/span>\r\n          <div class=\"wv-rep__bar\" style=\"--fill:45%;--should:50%\" aria-hidden=\"true\"><span class=\"wv-rep__target\"><\/span><\/div>\r\n          <span class=\"wv-rep__count\">9 of 20 meetings<\/span>\r\n          <span class=\"wv-rep__status wv-rep__status--behind\">1 behind<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"wv-rep__obj\">\r\n      <div class=\"wv-rep__objhead\"><span class=\"wv-rep__objname\">Objective 2<\/span><span class=\"wv-rep__objdesc\">85% client retention<\/span><\/div>\r\n      <div class=\"wv-rep__items\">\r\n        <div class=\"wv-rep__item\">\r\n          <span class=\"wv-rep__name\">Loyalty program<\/span>\r\n          <div class=\"wv-rep__bar\" style=\"--fill:60%;--should:65%\" aria-hidden=\"true\"><span class=\"wv-rep__target\"><\/span><\/div>\r\n          <span class=\"wv-rep__count\">120 of 200 members<\/span>\r\n          <span class=\"wv-rep__status wv-rep__status--behind\">10 behind<\/span>\r\n        <\/div>\r\n        <div class=\"wv-rep__item\">\r\n          <span class=\"wv-rep__name\">Client check-ins<\/span>\r\n          <div class=\"wv-rep__bar\" style=\"--fill:80%;--should:75%\" aria-hidden=\"true\"><span class=\"wv-rep__target\"><\/span><\/div>\r\n          <span class=\"wv-rep__count\">64 of 80 check-ins<\/span>\r\n          <span class=\"wv-rep__status\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 16 16\" fill=\"none\" stroke=\"#4E8B59\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M3 8.5l3 3 7-7\"\/><\/svg>4 ahead<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"wv-rep__legend\" aria-hidden=\"true\">\r\n    <span><i class=\"wv-rep__key wv-rep__key--is\"><\/i>Where it is<\/span>\r\n    <span><i class=\"wv-rep__key wv-rep__key--should\"><\/i>Where it should be<\/span>\r\n    <span><i class=\"wv-rep__key wv-rep__key--target\"><\/i>Target<\/span>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fd07c5 e-flex e-con-boxed e-con e-parent\" data-id=\"2fd07c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-98b90a5 e-con-full e-flex e-con e-child\" data-id=\"98b90a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0d45d de_scroll_animation_no elementor-widget elementor-widget-html\" data-id=\"2e0d45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@400;600;700&display=swap\">\r\n<style>\r\n  .wv-plan{\r\n    \/* Where \"Today\" sits: month index \/ 12 (Oct 1 = 9\/12 = 75%) *\/\r\n    --today:75%;\r\n    --wv-blue:#017EA6;\r\n    --wv-planned:#B3D8E4;   \/* the blue at 30% on white *\/\r\n    --wv-ink:#4D4D4F;\r\n    --wv-muted:#6B6B6E;\r\n    --wv-grid:#CFCFD1;\r\n    --wv-track:#EFEFF0;\r\n    font-family:'Archivo','Helvetica Neue',Helvetica,sans-serif;\r\n    color:var(--wv-ink);\r\n    background:#fff;\r\n    border:1px solid #DCDCDD;border-radius:6px;\r\n    padding:28px 32px;\r\n    display:flex;flex-direction:column;gap:20px;\r\n    max-width:820px;\r\n  }\r\n  .wv-plan *{box-sizing:border-box;}\r\n  .wv-plan__head{display:flex;align-items:center;justify-content:space-between;gap:16px;}\r\n  .wv-plan__title{margin:0;font-size:18px;font-weight:700;line-height:1.3;}\r\n  .wv-plan__pill{flex-shrink:0;font-size:12px;font-weight:600;color:var(--wv-muted);padding:3px 10px;border:1px solid var(--wv-grid);border-radius:999px;}\r\n\r\n  \/* Chart area *\/\r\n  .wv-plan__chart{position:relative;padding-top:26px;}\r\n  .wv-plan__todaylabel{position:absolute;left:var(--today);top:0;transform:translateX(-50%);font-size:13px;font-weight:700;white-space:nowrap;}\r\n  .wv-plan__todayline{position:absolute;left:var(--today);top:22px;bottom:0;width:2px;margin-left:-1px;background:var(--wv-ink);z-index:1;}\r\n  .wv-plan__months{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));font-size:12px;color:var(--wv-muted);border-bottom:1px solid var(--wv-grid);border-right:1px solid var(--wv-grid);}\r\n  .wv-plan__months span{border-left:1px solid var(--wv-grid);padding:0 0 6px 5px;white-space:nowrap;overflow:hidden;}\r\n\r\n  \/* Rows *\/\r\n  .wv-plan__rows{display:flex;flex-direction:column;gap:18px;margin-top:18px;}\r\n  .wv-plan__row{display:flex;flex-direction:column;gap:8px;}\r\n  .wv-plan__rowhead{display:flex;align-items:center;justify-content:space-between;gap:12px;}\r\n  .wv-plan__label{display:flex;align-items:baseline;gap:2px 10px;flex-wrap:wrap;}\r\n  .wv-plan__name{font-size:15px;font-weight:600;}\r\n  .wv-plan__target{font-size:14px;color:var(--wv-muted);}\r\n  .wv-plan__obj{flex-shrink:0;font-size:12px;font-weight:700;padding:4px 10px;border-radius:999px;background:#E3E3E4;color:var(--wv-ink);white-space:nowrap;}\r\n  .wv-plan__obj--dark{background:var(--wv-ink);color:#fff;}\r\n\r\n  \/* Bar: set --start per row (month the tactic began \/ 12) *\/\r\n  .wv-plan__bar{position:relative;height:10px;background:var(--wv-track);}\r\n  .wv-plan__bar::before{content:\"\";position:absolute;top:0;bottom:0;left:var(--start);width:calc(var(--today) - var(--start));background:var(--wv-blue);}\r\n  .wv-plan__bar::after{content:\"\";position:absolute;top:0;bottom:0;left:var(--today);right:0;background:var(--wv-planned);}\r\n\r\n  \/* Legend *\/\r\n  .wv-plan__legend{display:flex;flex-wrap:wrap;gap:10px 24px;padding-top:16px;border-top:1px solid #E8E8E9;font-size:13px;color:var(--wv-muted);}\r\n  .wv-plan__legend span{display:flex;align-items:center;gap:8px;}\r\n  .wv-plan__key{display:inline-block;}\r\n  .wv-plan__key--done{width:18px;height:8px;background:var(--wv-blue);}\r\n  .wv-plan__key--planned{width:18px;height:8px;background:var(--wv-planned);}\r\n  .wv-plan__key--today{width:2px;height:14px;background:var(--wv-ink);}\r\n\r\n  \/* Phones: single-letter months, objective pill drops under the name *\/\r\n  @media (max-width:640px){\r\n    .wv-plan{padding:22px 18px;}\r\n    .wv-plan__months span{font-size:0;padding:0 0 6px 0;text-align:center;}\r\n    .wv-plan__months span::after{content:attr(data-short);font-size:11px;}\r\n    .wv-plan__rowhead{flex-direction:column;align-items:flex-start;gap:6px;}\r\n    .wv-plan__label{flex-direction:column;gap:2px;}  \/* keeps text left of the Today line *\/\r\n    .wv-plan__name{font-size:14px;}\r\n    .wv-plan__target{font-size:13px;}\r\n    .wv-plan__obj{font-size:11px;padding:3px 8px;}\r\n  }\r\n<\/style>\r\n\r\n<section class=\"wv-plan\" aria-label=\"Example annual plan: four tactics tracked from their start month to today, October, with the rest of the year planned.\">\r\n  <div class=\"wv-plan__head\">\r\n    <h3 class=\"wv-plan__title\">Annual plan<\/h3>\r\n    <span class=\"wv-plan__pill\">Example<\/span>\r\n  <\/div>\r\n\r\n  <div class=\"wv-plan__chart\">\r\n    <span class=\"wv-plan__todaylabel\" aria-hidden=\"true\">Today<\/span>\r\n    <div class=\"wv-plan__months\" aria-hidden=\"true\">\r\n      <span data-short=\"J\">Jan<\/span><span data-short=\"F\">Feb<\/span><span data-short=\"M\">Mar<\/span>\r\n      <span data-short=\"A\">Apr<\/span><span data-short=\"M\">May<\/span><span data-short=\"J\">Jun<\/span>\r\n      <span data-short=\"J\">Jul<\/span><span data-short=\"A\">Aug<\/span><span data-short=\"S\">Sep<\/span>\r\n      <span data-short=\"O\">Oct<\/span><span data-short=\"N\">Nov<\/span><span data-short=\"D\">Dec<\/span>\r\n    <\/div>\r\n\r\n    <div class=\"wv-plan__rows\">\r\n      <div class=\"wv-plan__row\">\r\n        <div class=\"wv-plan__rowhead\">\r\n          <div class=\"wv-plan__label\"><span class=\"wv-plan__name\">Client check-ins<\/span><span class=\"wv-plan__target\">Target: 80 check-ins<\/span><\/div>\r\n          <span class=\"wv-plan__obj\">Objective 2<\/span>\r\n        <\/div>\r\n        <div class=\"wv-plan__bar\" style=\"--start:0%\" aria-hidden=\"true\"><\/div>\r\n      <\/div>\r\n\r\n      <div class=\"wv-plan__row\">\r\n        <div class=\"wv-plan__rowhead\">\r\n          <div class=\"wv-plan__label\"><span class=\"wv-plan__name\">Referral program<\/span><span class=\"wv-plan__target\">Target: 30 referrals<\/span><\/div>\r\n          <span class=\"wv-plan__obj wv-plan__obj--dark\">Objective 1<\/span>\r\n        <\/div>\r\n        <div class=\"wv-plan__bar\" style=\"--start:16.667%\" aria-hidden=\"true\"><\/div>\r\n      <\/div>\r\n\r\n      <div class=\"wv-plan__row\">\r\n        <div class=\"wv-plan__rowhead\">\r\n          <div class=\"wv-plan__label\"><span class=\"wv-plan__name\">Loyalty program<\/span><span class=\"wv-plan__target\">Target: 200 members<\/span><\/div>\r\n          <span class=\"wv-plan__obj\">Objective 2<\/span>\r\n        <\/div>\r\n        <div class=\"wv-plan__bar\" style=\"--start:25%\" aria-hidden=\"true\"><\/div>\r\n      <\/div>\r\n\r\n      <div class=\"wv-plan__row\">\r\n        <div class=\"wv-plan__rowhead\">\r\n          <div class=\"wv-plan__label\"><span class=\"wv-plan__name\">New market campaign<\/span><span class=\"wv-plan__target\">Target: 20 meetings<\/span><\/div>\r\n          <span class=\"wv-plan__obj wv-plan__obj--dark\">Objective 1<\/span>\r\n        <\/div>\r\n        <div class=\"wv-plan__bar\" style=\"--start:41.667%\" aria-hidden=\"true\"><\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <span class=\"wv-plan__todayline\" aria-hidden=\"true\"><\/span>\r\n  <\/div>\r\n\r\n  <div class=\"wv-plan__legend\" aria-hidden=\"true\">\r\n    <span><i class=\"wv-plan__key wv-plan__key--done\"><\/i>To date<\/span>\r\n    <span><i class=\"wv-plan__key wv-plan__key--planned\"><\/i>Planned<\/span>\r\n    <span><i class=\"wv-plan__key wv-plan__key--today\"><\/i>Today<\/span>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe972e0 e-con-full e-flex e-con e-child\" data-id=\"fe972e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f8353 elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"a1f8353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>The Map<\/strong><br>\nThe plan that closes the Gap.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995d285 elementor-widget__width-inherit de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"995d285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every tactic serves one of your two objectives. Nothing else makes the Map.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e9c310 e-con-full e-flex e-con e-child\" data-id=\"3e9c310\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a9bc0 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"e0a9bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Priorities<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbe11b de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"1dbe11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Targets<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34474c1 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"34474c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Timeline<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bc5f21 e-flex e-con-boxed e-con e-parent\" data-id=\"7bc5f21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0aae45 elementor-widget__width-initial elementor-absolute elementor-hidden-tablet elementor-hidden-mobile de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"c0aae45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.6,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"828\" src=\"https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_green.png\" class=\"attachment-full size-full wp-image-1428\" alt=\"\" srcset=\"https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_green.png 828w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_green-300x300.png 300w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_green-150x150.png 150w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_green-768x768.png 768w, https:\/\/wevrr.io\/wp-content\/uploads\/2026\/03\/circles_green-12x12.png 12w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06ea3d0 e-con-full e-flex e-con e-child\" data-id=\"06ea3d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f209b6 elementor-widget__width-inherit de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"6f209b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>The Guardrail<\/strong><br>\nYour brand and your goal, installed in your AI.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e619458 elementor-widget__width-inherit de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"e619458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your team creates. The Guardrail checks. Nothing drifts.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ecce8d e-con-full e-flex e-con e-child\" data-id=\"8ecce8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c25e6c de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"8c25e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ask<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730acf9 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"730acf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Create<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9482f de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"4b9482f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Check\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab48f4a e-con-full e-flex e-con e-child\" data-id=\"ab48f4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7833635 de_scroll_animation_no elementor-widget elementor-widget-html\" data-id=\"7833635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@400;600;700&display=swap\">\r\n<style>\r\n  .wv-chat{\r\n    --wv-red:#BE4D2F;\r\n    --wv-gold:#C9C94B;\r\n    --wv-green:#4E8B59;\r\n    --wv-ink:#4D4D4F;\r\n    --wv-muted:#6B6B6E;\r\n    --wv-line:#DCDCDD;\r\n    font-family:'Archivo','Helvetica Neue',Helvetica,sans-serif;\r\n    color:var(--wv-ink);\r\n    background:#fff;\r\n    border:1px solid var(--wv-line);border-radius:6px;\r\n    display:flex;flex-direction:column;overflow:hidden;\r\n    max-width:820px;\r\n  }\r\n  .wv-chat *{box-sizing:border-box;}\r\n  .wv-chat p{margin:0;}\r\n\r\n  \/* Header *\/\r\n  .wv-chat__head{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:10px 16px;padding:16px 24px;border-bottom:1px solid #E8E8E9;}\r\n  .wv-chat__brand{display:flex;align-items:center;gap:10px;font-size:16px;font-weight:700;}\r\n  .wv-chat__tags{display:flex;align-items:center;gap:10px;}\r\n  .wv-chat__guard{font-size:12px;font-weight:700;padding:4px 10px;border-radius:999px;background:var(--wv-gold);color:var(--wv-ink);white-space:nowrap;}\r\n  .wv-chat__pill{font-size:12px;font-weight:600;color:var(--wv-muted);padding:3px 10px;border:1px solid #CFCFD1;border-radius:999px;white-space:nowrap;}\r\n\r\n  \/* Conversation *\/\r\n  .wv-chat__body{display:flex;flex-direction:column;gap:20px;padding:28px 24px;background:#F7F7F7;}\r\n  .wv-chat__user{align-self:flex-end;max-width:78%;background:var(--wv-ink);color:#fff;padding:14px 18px;border-radius:14px 14px 2px 14px;font-size:16px;line-height:1.45;}\r\n  .wv-chat__reply{align-self:flex-start;max-width:90%;background:#fff;border:1px solid var(--wv-line);border-radius:14px 14px 14px 2px;padding:20px 22px;display:flex;flex-direction:column;gap:14px;}\r\n  .wv-chat__status{display:flex;align-items:center;gap:8px;font-size:15px;font-weight:700;color:var(--wv-red);}\r\n  .wv-chat__status::before{content:\"\";width:10px;height:10px;border-radius:50%;background:var(--wv-red);flex-shrink:0;}\r\n  .wv-chat__why{font-size:16px;line-height:1.5;}\r\n  .wv-chat__fix{background:#F2F2F2;border-radius:8px;padding:14px 16px;display:flex;flex-direction:column;gap:6px;}\r\n  .wv-chat__fixlabel{font-size:13px;font-weight:600;color:var(--wv-muted);}\r\n  .wv-chat__fixtext{font-size:16px;line-height:1.45;font-weight:600;}\r\n  .wv-chat__checks{display:flex;flex-wrap:wrap;gap:8px 18px;font-size:14px;font-weight:600;list-style:none;margin:0;padding:0;}\r\n  .wv-chat__checks li{display:flex;align-items:center;gap:6px;margin:0;}\r\n\r\n  \/* Input bar \u2014 a visual mock, not a working field (see notes) *\/\r\n  .wv-chat__input{display:flex;align-items:center;gap:12px;padding:14px 16px 14px 24px;border-top:1px solid #E8E8E9;}\r\n  .wv-chat__placeholder{flex-grow:1;font-size:16px;color:#8A8A8D;}\r\n  .wv-chat__send{flex-shrink:0;width:44px;height:44px;border-radius:4px;background:var(--wv-ink);display:flex;align-items:center;justify-content:center;}\r\n\r\n  @media (max-width:640px){\r\n    .wv-chat__head{padding:14px 16px;}\r\n    .wv-chat__body{padding:20px 14px;gap:16px;}\r\n    .wv-chat__user{max-width:88%;font-size:15px;padding:12px 14px;}\r\n    .wv-chat__reply{max-width:100%;padding:16px;}\r\n    .wv-chat__why,.wv-chat__fixtext{font-size:15px;}\r\n    .wv-chat__checks{font-size:13px;gap:6px 14px;}\r\n    .wv-chat__input{padding:10px 10px 10px 16px;}\r\n    .wv-chat__placeholder{font-size:15px;}\r\n  }\r\n<\/style>\r\n\r\n<section class=\"wv-chat\" aria-label=\"Example: the company AI with the guardrail on flags an off-course request and offers an on-course version.\">\r\n  <div class=\"wv-chat__head\">\r\n    <div class=\"wv-chat__brand\">\r\n      <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#4D4D4F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M12 3l7 3v6c0 4.5-3 7.5-7 9-4-1.5-7-4.5-7-9V6l7-3z\"\/><path d=\"M9 12l2 2 4-4\"\/><\/svg>\r\n      <span>Your company AI<\/span>\r\n    <\/div>\r\n    <div class=\"wv-chat__tags\">\r\n      <span class=\"wv-chat__guard\">Guardrail on<\/span>\r\n      <span class=\"wv-chat__pill\">Example<\/span>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"wv-chat__body\">\r\n    <p class=\"wv-chat__user\"><span class=\"screen-reader-text\" style=\"position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap\">You asked: <\/span>Write a promo post: 20% off everything this week.<\/p>\r\n\r\n    <div class=\"wv-chat__reply\">\r\n      <p class=\"wv-chat__status\">Off course<\/p>\r\n      <p class=\"wv-chat__why\">Objective 1 targets premium clients. A discount weakens that position.<\/p>\r\n      <div class=\"wv-chat__fix\">\r\n        <span class=\"wv-chat__fixlabel\">On-course version<\/span>\r\n        <p class=\"wv-chat__fixtext\">First access, before anyone else. This week, our premium clients book first.<\/p>\r\n      <\/div>\r\n      <ul class=\"wv-chat__checks\">\r\n        <li><svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" stroke=\"#4E8B59\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M3 8.5l3 3 7-7\"\/><\/svg>On brand<\/li>\r\n        <li><svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" stroke=\"#4E8B59\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M3 8.5l3 3 7-7\"\/><\/svg>On message<\/li>\r\n        <li><svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" stroke=\"#4E8B59\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M3 8.5l3 3 7-7\"\/><\/svg>Serves Objective 1<\/li>\r\n      <\/ul>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"wv-chat__input\" aria-hidden=\"true\">\r\n    <span class=\"wv-chat__placeholder\">Ask your company AI<\/span>\r\n    <span class=\"wv-chat__send\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FFFFFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"M13 6l6 6-6 6\"\/><\/svg><\/span>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b72c28a e-flex e-con-boxed e-con e-parent\" data-id=\"b72c28a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4244e4c e-con-full e-flex e-con e-child\" data-id=\"4244e4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a605f3 de_scroll_animation_no elementor-widget elementor-widget-elementskit-heading\" data-id=\"7a605f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"ekit-heading--title elementskit-section-title \">We don\u2019t hand you a plan.<br>\n<strong>We install the system.<\/strong><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70afd78 e-flex e-con-boxed e-con e-parent\" data-id=\"70afd78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6e4f0b e-con-full e-flex e-con e-child\" data-id=\"e6e4f0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3ab4a elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"7d3ab4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If today\u2019s customers will get you to your number, you don\u2019t need a plan.<br>\n<strong>We\u2019ll tell you.<\/strong><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-362fa4a e-flex e-con-boxed e-con e-parent\" data-id=\"362fa4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-914668c e-con-full e-flex e-con e-child\" data-id=\"914668c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a17f7b elementor-widget__width-inherit de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"8a17f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Measure\nyour Gap.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e18df77 elementor-widget__width-inherit de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"e18df77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every area scored against your date, not a generic benchmark.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a086bd e-con-full e-flex e-con e-child\" data-id=\"3a086bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a23245 de_scroll_animation_no elementor-widget elementor-widget-html\" data-id=\"5a23245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@400;600;700&display=swap\">\r\n<style>\r\n  .wv-gm{\r\n    --wv-blue:#017EA6;\r\n    --wv-red:#BE4D2F;\r\n    --wv-ink:#4D4D4F;\r\n    --wv-muted:#6B6B6E;\r\n    font-family:'Archivo','Helvetica Neue',Helvetica,sans-serif;\r\n    color:var(--wv-ink);\r\n    background:#fff;\r\n    border:1px solid #DCDCDD;border-radius:6px;\r\n    padding:28px 32px;\r\n    display:flex;flex-direction:column;gap:16px;\r\n    max-width:820px;\r\n  }\r\n  .wv-gm *{box-sizing:border-box;}\r\n  .wv-gm__head{display:flex;align-items:center;justify-content:space-between;gap:16px;}\r\n  .wv-gm__title{margin:0;font-size:18px;font-weight:700;line-height:1.3;}\r\n  .wv-gm__pill{flex-shrink:0;font-size:12px;font-weight:600;color:var(--wv-muted);padding:3px 10px;border:1px solid #CFCFD1;border-radius:999px;}\r\n  .wv-gm svg{display:block;width:100%;height:auto;font-family:inherit;overflow:visible;}\r\n\r\n  \/* Two label sets: wide (desktop) and narrow (phones: bigger, 2-line) *\/\r\n  .wv-gm__lbl--narrow{display:none;}\r\n\r\n  .wv-gm__legend{display:flex;flex-wrap:wrap;gap:10px 24px;padding-top:16px;border-top:1px solid #E8E8E9;font-size:13px;color:var(--wv-muted);}\r\n  .wv-gm__legend span{display:flex;align-items:center;gap:8px;}\r\n  .wv-gm__key{display:inline-block;width:24px;height:0;}\r\n  .wv-gm__key--today{border-top:2.5px solid var(--wv-blue);}\r\n  .wv-gm__key--target{border-top:2.5px dashed var(--wv-red);}\r\n\r\n  @media (max-width:640px){\r\n    .wv-gm{padding:22px 14px;}\r\n    .wv-gm__lbl--wide{display:none;}\r\n    .wv-gm__lbl--narrow{display:inline;}\r\n  }\r\n<\/style>\r\n\r\n<section class=\"wv-gm\">\r\n  <div class=\"wv-gm__head\">\r\n    <h3 class=\"wv-gm__title\">Marketing Gap Map<\/h3>\r\n    <span class=\"wv-gm__pill\">Example<\/span>\r\n  <\/div>\r\n\r\n  <svg viewBox=\"0 36 560 414\" role=\"img\" aria-label=\"Example radar chart of seven marketing areas, comparing today with where each needs to be by the goal date. Today sits close to the target in brand strategy, market research, acquisition, retention, digital marketing and content, but falls far short in measurement, which is the flat.\">\r\n    <!-- Grid -->\r\n    <g fill=\"none\" stroke=\"#DCDCDD\" stroke-width=\"1\">\r\n      <polygon points=\"280,90 405.09,150.24 435.99,285.6 349.42,394.16 210.58,394.16 124.01,285.6 154.91,150.24\"\/>\r\n      <polygon points=\"280,130 373.82,175.18 396.99,276.7 332.07,358.12 227.93,358.12 163.01,276.7 186.18,175.18\"\/>\r\n      <polygon points=\"280,170 342.55,200.12 357.99,267.8 314.71,322.08 245.29,322.08 202.01,267.8 217.45,200.12\"\/>\r\n      <polygon points=\"280,210 311.27,225.06 319,258.9 297.36,286.04 262.64,286.04 241,258.9 248.73,225.06\"\/>\r\n      <line x1=\"280\" y1=\"250\" x2=\"280\" y2=\"90\"\/>\r\n      <line x1=\"280\" y1=\"250\" x2=\"405.09\" y2=\"150.24\"\/>\r\n      <line x1=\"280\" y1=\"250\" x2=\"435.99\" y2=\"285.6\"\/>\r\n      <line x1=\"280\" y1=\"250\" x2=\"349.42\" y2=\"394.16\"\/>\r\n      <line x1=\"280\" y1=\"250\" x2=\"210.58\" y2=\"394.16\"\/>\r\n      <line x1=\"280\" y1=\"250\" x2=\"124.01\" y2=\"285.6\"\/>\r\n      <line x1=\"280\" y1=\"250\" x2=\"154.91\" y2=\"150.24\"\/>\r\n    <\/g>\r\n\r\n    <!-- Today (solid blue) -->\r\n    <polygon points=\"280,138 348.8,195.13 381.39,273.14 321.65,336.49 234.88,343.7 163.01,276.7 254.98,230.05\" fill=\"#017EA6\" fill-opacity=\"0.1\" stroke=\"#017EA6\" stroke-width=\"2.5\" stroke-linejoin=\"round\"\/>\r\n    <!-- Where it needs to be (dashed red) -->\r\n    <polygon points=\"280,130 361.31,185.16 396.99,276.7 328.59,350.91 227.93,358.12 155.21,278.48 204.94,190.14\" fill=\"none\" stroke=\"#BE4D2F\" stroke-width=\"2.5\" stroke-dasharray=\"7 6\" stroke-linejoin=\"round\"\/>\r\n\r\n    <g fill=\"#017EA6\">\r\n      <circle cx=\"280\" cy=\"138\" r=\"4\"\/>\r\n      <circle cx=\"348.8\" cy=\"195.13\" r=\"4\"\/>\r\n      <circle cx=\"381.39\" cy=\"273.14\" r=\"4\"\/>\r\n      <circle cx=\"321.65\" cy=\"336.49\" r=\"4\"\/>\r\n      <circle cx=\"234.88\" cy=\"343.7\" r=\"4\"\/>\r\n      <circle cx=\"163.01\" cy=\"276.7\" r=\"4\"\/>\r\n    <\/g>\r\n    <!-- The flat -->\r\n    <circle cx=\"254.98\" cy=\"230.05\" r=\"6\" fill=\"#BE4D2F\"\/>\r\n\r\n    <!-- Desktop labels -->\r\n    <g class=\"wv-gm__lbl--wide\" aria-hidden=\"true\">\r\n      <g font-size=\"15\" font-weight=\"600\" fill=\"#4D4D4F\">\r\n        <text x=\"280\" y=\"64\" text-anchor=\"middle\">Brand strategy<\/text>\r\n        <text x=\"423.86\" y=\"135.28\" text-anchor=\"start\">Market research<\/text>\r\n        <text x=\"459.39\" y=\"290.94\" text-anchor=\"start\">Acquisition<\/text>\r\n        <text x=\"359.83\" y=\"424\" text-anchor=\"start\">Retention<\/text>\r\n        <text x=\"200.17\" y=\"424\" text-anchor=\"end\">Digital marketing<\/text>\r\n        <text x=\"100.61\" y=\"290.94\" text-anchor=\"end\">Content<\/text>\r\n        <text x=\"136.14\" y=\"130\" text-anchor=\"end\">Measurement<\/text>\r\n      <\/g>\r\n      <text x=\"136.14\" y=\"150\" text-anchor=\"end\" font-size=\"14\" font-weight=\"700\" fill=\"#BE4D2F\">The flat<\/text>\r\n    <\/g>\r\n\r\n    <!-- Phone labels: larger, long ones split over two lines -->\r\n    <g class=\"wv-gm__lbl--narrow\" aria-hidden=\"true\">\r\n      <g font-size=\"20\" font-weight=\"700\" fill=\"#4D4D4F\">\r\n        <text x=\"280\" y=\"66\" text-anchor=\"middle\">Brand strategy<\/text>\r\n        <text x=\"418\" y=\"116\" text-anchor=\"start\"><tspan x=\"418\">Market<\/tspan><tspan x=\"418\" dy=\"22\">research<\/tspan><\/text>\r\n        <text x=\"446\" y=\"292\" text-anchor=\"start\">Acquisition<\/text>\r\n        <text x=\"356\" y=\"424\" text-anchor=\"start\">Retention<\/text>\r\n        <text x=\"204\" y=\"416\" text-anchor=\"end\"><tspan x=\"204\">Digital<\/tspan><tspan x=\"204\" dy=\"22\">marketing<\/tspan><\/text>\r\n        <text x=\"106\" y=\"292\" text-anchor=\"end\">Content<\/text>\r\n        <text x=\"142\" y=\"124\" text-anchor=\"end\">Measurement<\/text>\r\n      <\/g>\r\n      <text x=\"142\" y=\"148\" text-anchor=\"end\" font-size=\"19\" font-weight=\"700\" fill=\"#BE4D2F\">The flat<\/text>\r\n    <\/g>\r\n  <\/svg>\r\n\r\n  <div class=\"wv-gm__legend\" aria-hidden=\"true\">\r\n    <span><i class=\"wv-gm__key wv-gm__key--today\"><\/i>Today<\/span>\r\n    <span><i class=\"wv-gm__key wv-gm__key--target\"><\/i>Where it needs to be by your date<\/span>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Work INstalled Marketing\u2122 The Gap. The Map. The Guardrail. Book your diagnostic Where you should be Your goal Where you are The Gap How far is left Your marketing reports count. We measure. Every tactic against its target. Every target against your goal. Counted Measured Example Impressions 48,200 ReferralsObjective 1 14of 30 Clicks 2,140 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1463,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1821","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Work - Wevrr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wevrr.io\/fr\/work\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Work - Wevrr\" \/>\n<meta property=\"og:description\" content=\"The Work INstalled Marketing\u2122 The Gap. The Map. The Guardrail. Book your diagnostic Where you should be Your goal Where you are The Gap How far is left Your marketing reports count. We measure. Every tactic against its target. Every target against your goal. 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